Author:
Cynthia Kocialski
Publication
Date: May 1, 2013
ISBN:
978-1-4675-7288-0
Blurb:
Every
50 seconds a new business is started with high hopes, and every 60
seconds a business closes with disappointment. It’s a scary fact
when starting a new business.
There’s
the old route of writing up yet another business plan, but guess
what? Look at the results - half of all businesses fail within the
first 5 years. It’s not necessary for a business to succeed!
Business
Plans That Work
is
not the boring step-by-step approach to writing a typical business
plan, but something quite the opposite … learn how to replace the
standard business plan with something that is easier to create and
more appropriate for a new business.
The
typical business plan of the past was a mere fairy tale, full of
guesses, estimates and assumptions of what might
be.
No real facts only made up numbers. And that is not a plan for
success.
So
what is this new approach then? Entrepreneurs should start with a
concept plan first.
Unlike
a business plan, a concept plan takes all the guesses and estimates
and carefully organizes them and prioritizes them upon how much of an
impact they will have on a new business. Then at that point, it
devises a plan to prove it’s a viable business idea and/or concept
that one can move forward with.
Business
Plans That Work
provides useful statistics, case studies and a simple six-step
Concept Plan formula to help budding entrepreneurs create a starting
point for setting a new business on the right path from day one.
And if they already have a business plan, that’s ok too. The book
shows how to convert it over to a Concept Plan.
Read an excerpt:
Let’s
answer the question most future entrepreneurs have about this eBook:
What is a concept plan? Why not just write a business plan? Is one
better than the other? How are they different? And, what’s the
benefit of approaching a startup with a concept plan as opposed to a
conventional business plan?
Well,
tradition tells us to write a business plan before starting a new
business. Logically, writing the plan forces entrepreneurs to clarify
their thinking, to research everything about their potential
business, to investigate their likely markets, investors, and
competition, and to plan a solid strategy to take their business from
idea to product. This sounds like good old-fashioned common sense, so
what’s the problem?
The problem
is that the results are “traditionally” dismal. Almost half of
new businesses don’t even survive the first five years, and few
allow entrepreneurs to really achieve their dreams.
~~Purchase on Amazon~~
Author’s Bio:
Over the years,
Cynthia Kocialski packed her bags and relocated again and again so
she could hone her technical marketing, engineering, management and
planning skills alongside the best and the brightest in corporations
such as IBM and Matrox. Kocialski’s career blossomed as she earned
serious tech cred in a variety of positions located in NYC,
Washington D.C., Miami and Silicon Valley.
Never satisfied
with the status quo, Kocialski took action when the entrepreneurial
bug bit and never once looked back. She founded three companies,
served on advisory boards and helped various start-ups take flight.
These start-ups have
collectively returned billions of dollars to investors.
Following the
traditional advice to “write what you know,” Kocialski authored
Startup from the Ground Up, Out of the Classroom Lessons in Success,
A Simple Sales Guide for Start-ups, and Your Company as a Business
Experiment.
Kocialski holds
degrees from the University of Rochester and the University of
Virginia, and presently edits and blogs on the Start-up
Entrepreneurs’ Blog.
