Author: Cynthia Kocialski
Publication Date: May 1, 2013
Every 50 seconds a new business is started with high hopes, and every 60 seconds a business closes with disappointment. It’s a scary fact when starting a new business.
There’s the old route of writing up yet another business plan, but guess what? Look at the results - half of all businesses fail within the first 5 years. It’s not necessary for a business to succeed!
Business Plans That Work is not the boring step-by-step approach to writing a typical business plan, but something quite the opposite … learn how to replace the standard business plan with something that is easier to create and more appropriate for a new business.
The typical business plan of the past was a mere fairy tale, full of guesses, estimates and assumptions of what might be. No real facts only made up numbers. And that is not a plan for success.
So what is this new approach then? Entrepreneurs should start with a concept plan first.
Unlike a business plan, a concept plan takes all the guesses and estimates and carefully organizes them and prioritizes them upon how much of an impact they will have on a new business. Then at that point, it devises a plan to prove it’s a viable business idea and/or concept that one can move forward with.
Business Plans That Work provides useful statistics, case studies and a simple six-step Concept Plan formula to help budding entrepreneurs create a starting point for setting a new business on the right path from day one. And if they already have a business plan, that’s ok too. The book shows how to convert it over to a Concept Plan.
Read an excerpt:
Let’s answer the question most future entrepreneurs have about this eBook: What is a concept plan? Why not just write a business plan? Is one better than the other? How are they different? And, what’s the benefit of approaching a startup with a concept plan as opposed to a conventional business plan?
Well, tradition tells us to write a business plan before starting a new business. Logically, writing the plan forces entrepreneurs to clarify their thinking, to research everything about their potential business, to investigate their likely markets, investors, and competition, and to plan a solid strategy to take their business from idea to product. This sounds like good old-fashioned common sense, so what’s the problem?
The problem is that the results are “traditionally” dismal. Almost half of new businesses don’t even survive the first five years, and few allow entrepreneurs to really achieve their dreams.
Over the years, Cynthia Kocialski packed her bags and relocated again and again so she could hone her technical marketing, engineering, management and planning skills alongside the best and the brightest in corporations such as IBM and Matrox. Kocialski’s career blossomed as she earned serious tech cred in a variety of positions located in NYC, Washington D.C., Miami and Silicon Valley.
Never satisfied with the status quo, Kocialski took action when the entrepreneurial bug bit and never once looked back. She founded three companies, served on advisory boards and helped various start-ups take flight. These start-ups have collectively returned billions of dollars to investors.
Following the traditional advice to “write what you know,” Kocialski authored Startup from the Ground Up, Out of the Classroom Lessons in Success, A Simple Sales Guide for Start-ups, and Your Company as a Business Experiment.
Kocialski holds degrees from the University of Rochester and the University of Virginia, and presently edits and blogs on the Start-up Entrepreneurs’ Blog.